Ideally, a company’s vision guides its direction, provides inspiration to the employees, and adds meaning to daily work.  Customers benefit from an engaged organization that produces a whole greater than the sum of its parts.  Or, at least that is the idea…

Where to start?  Only the naive (or maybe “change management” consultants…) believe that everyone goes to work each day yearning for great meaning and higher purpose, ready to fulfill at 110% if the company has an awesome vision that it clearly articulates to the people in the organization who will make it so.  Personally, I believe people go to work each day because they have bills to pay, are driven by motivating factors unique to them, want to make a difference, and ultimately perform somewhere near the median between their abilities and perceived expectations.  Good leadership moves people’s performance closer to the limits of their abilities.  Poor leadership does the opposite and “average” leadership results in average performance: somewhere near the median between abilities and expectations.

PTE Vision 2014Working backwards, starting with great performance, from motivated people, inspired and guided by great leadership keeping everyone in lockstep with the higher purpose, we ultimately land at the company vision.  Here is PTE’s vision for 2014:  Be outstanding, share our message, and live better lives.  These three pillars are fundamental to PTE’s growth by providing our customers with outstanding… everything.  To quote The Matrix, this is the “construct” on which everything else is built.